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UW Athletics Game Day & Fan Experience Assistant Internship 2026-27

Apply now(opens in a new window) Job No: 511013
Division/Organization: Wisconsin Athletics
Department: Marketing
Job Type: UW Student Jobs
Remote Eligbility: Not Remote
Location: KELLNER HALL
Salary/Wage Range or Lump Sum: 15.00
Job Categories: Interpersonal Communication, Leadership, Critical Thinking/Problem Solving, Teamwork/Collaboration, Professionalism/Work Ethic, Business Management, Finance, and Marketing, Athletics, Sports, and Recreation, Career Management

Department Overview:

 The University of Wisconsin Athletic Game Day & Fan Experience Office is seeking candidates for Game Day & Fan Experience Assistants for the 2026-2027 academic year. This internship will have a variety of responsibilities within the office and gamedays and may be assigned the day-to-day marketing/promotions management of varsity sports including men’s soccer, women’s soccer, and/or Women’s Hockey. The candidate profile and key responsibilities of this role are outlined below.

Anticipated Start Date:

 The internships begin in May 2026 and concludes in May 2027.

Anticipated End Date (If Applicable):

  

Remote Work Eligibility Detail:

Not Remote

 

Anticipated Hours Per Week:

 Minimum: 10 Maximum: 20

Schedule:

 The interns will work approximately 20+ hours per week (mostly in normal business hours, but some may be on nights/weekends) during the summer. During the academic year, they are required to work 10-20 office hours per week. Some weeks may require additional hours. They are also required to work football gamedays.

Salary/Wage Range/Lump Sum:

 Minimum: 15.00/hour

Number of Positions:

 2

Qualifications:

 Those who have a desire to work in sports game presentation and a passion for sports business are encouraged to apply.

Knowledge, Skills & Abilities:

Creative skills, ability to work as part of a team, customer relations skills in a fast-paced, high-profile environment. Additionally, the candidate must be hardworking, reliable, outgoing, and interact well with people of all ages.

Position Summary/Job Duties:

The Athletic Game Day & Fan Experience Assistant will assist the UW Athletic Game Day & Fan Experience staff with the following duties:

Office duties could include:
• Research, develop and execute marketing/promotion/engagement plans designed to meet established goals for assigned sport(s)
• Work hand-in-hand with ticket office, event/facilities, brand communications, video services, coaching staff(s) and other support units to execute marketing initiatives
• Provide support in managing email-based communication efforts
• Collaboratively develop videoboard content; write PA and videoboard scripts for assigned sports
• Coordinate with community groups
• Assist in managing the assigned sport’s marketing budget (premium items, etc.)
• Responsible for ordering all premium items as necessary (vendor selection, pricing, artwork development, final production, etc.)
• Participate in Brand Management and weekly marketing staff meetings
• Maintain sport page on website (web ads, promotions page, etc.)
• Manage marketing efforts for home and/or away post-season competitions, when needed
• Development and execution of promotions to foster brand engagement
• Assist in planning/executing community outreach events in spring, summer and fall

Gameday duties could include:
• Serve as the “gameday producer” for assigned sports (direct music, videoboard fulfillment when applicable, and other entertainment elements)
• Develop job assignments and manage marketing staff on event day
• Manage and execute all special non-gameday events
• Deliver the best customer gameday/event experience possible
• Assist in the preparation, set-up, and execution of gameday promotions and events (pre-game giveaways, in-game contests and post-game events)
• Create a fun, and engaging experience for fans as they enter the arena/stadium
• Manage interactive kids’ areas and events
• Other summer/fall/winter duties as assigned

Additional Information
• All interns within the program are required to be available to work football gamedays
• Program includes monthly professional development events
• Events occur throughout the summer and academic year, including academic breaks and holidays
• Option to reapply for summer 2027 and the 2027-28 academic year

Physical Demands:

Must be able to carry 20 lbs.

Institutional Statements:

Equal Employment Opportunity Statement:

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Accommodation Statement:

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
 
 

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Applications close: Central Standard Time

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