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University of Wisconsin–Madison

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Badger Talks Social Media Influencer

Apply now(opens in a new window) Job No: 512131
Division/Organization: General Services
Department: Vice Chancellor For University Relations Admin
Job Type: UW Student Jobs
Remote Eligbility: Partially Remote
Location: UNION SOUTH
Salary/Wage Range or Lump Sum: $20.00
Job Categories: Interpersonal Communication, Leadership, Critical Thinking/Problem Solving, Digital Technology, Teamwork/Collaboration, Professionalism/Work Ethic, Performing and Visual Arts, Communications, Broadcasting, and Media Arts, Business Management, Finance, and Marketing, Government and Public Administration, Nonprofit/Community-Based Organization, Customer Service, Hospitality, Data Analysis, Department and Office Assistants, Career Management, Honoring Context and Culture, Libraries, Archives, and Museums, Higher Education-Student Affairs

Department Overview:

 Badger Talks is housed in UW Connects outreach programs, which provides programming around the state through the Office of State Relations. This office builds relationships with stakeholders and citizens while developing and implementing strategies to advance UW-Madison's priorities with the state legislature, the governor, and other state government agencies.

Housed in beautiful Union South, Badger Talks strengthens relationships with Wisconsin communities by facilitating over 400 events each year featuring faculty and staff experts who have dynamic and engaging ways of presenting their knowledge and research. The programs also produces pre-recorded talks and podcasts.

Badger Talks has generated millions impressions on Facebook. It's the Wisconsin Idea in action! Check out our Badger Talks overview video here: https://www.facebook.com/reel/1947858202390898.

Anticipated Start Date:

 October 15, 2026

Anticipated End Date (If Applicable):

 Ongoing

Remote Work Eligibility Detail:

Partially Remote

 

Anticipated Hours Per Week:

 Minimum: 3 Maximum: 5

Schedule:

 Hours: ~12 hours per month based on events and availability (hours are split between event coverage and post-production). This position will attend an average of one Badger Talks event per week. The schedule will vary based on the event calendar.

This position is primarily event based and off campus, so regular office hours are not expected. A valid driver's license is required. A personal vehicle is not required.

Break Policy: No work mid-December through mid-January.

Compensation & Benefits: $20 / hour (with opportunity for performance-based raises), 30% discount at Wisconsin Union food outlets, and a laptop provided for position use., if needed.

Salary/Wage Range/Lump Sum:

 Minimum: $20.00 Maximum: $20.00

Number of Positions:

 1

Qualifications:

 Current undergraduate or graduate student with social media influencer experience; dynamic and social with a knack for engaging with others of all ages. Ideal candidate will have a proven track record of boosting a brand online through social content on Instagram, Facebook, YouTube and TikTok. They are confident on camera, understand social media trends, and have strong online presence. Highly organized, detail-oriented, with experience editing video and posting to social channels with knowledge of and capable of managing multiple project timelines independently.

Must be available to work through the upcoming 2026/2027 academic year (not including academic breaks).

**Applicant Requirement: Applicants must submit portfolio samples or an example of past video/content creation work. Submit samples via email to badgertalks@uwmad.wisc.edu**

Knowledge, Skills & Abilities:

The ideal candidate will have:

Social Media Content & Editing:
- Knowledge of social media platforms, trends, algorithms, and content strategies
- Understanding of branding, audience engagement, and influencer marketing
- Ability to create engaging photos, videos, captions, and short-form content
- Proficiency with content creation and editing tools
- Ability to analyze social media insights and performance metrics

Communication:
- Strong written and verbal communication skills
- Strong creativity, originality, and storytelling abilities
- Ability to build and maintain an online community
-Confidence speaking on camera and representing a brand

Professionalism:
- Very organized and able to manage multiple projects simultaneously; fast and accurate social posting; reporting tasks completed at the end of each shift
- Excellent time-management and organizational skills
- Professionalism, adaptability, and attention to detail
- Ability to collaborate with marketing teams, brands, and other creators

Position Summary/Job Duties:

Event Coverage & Driving Logistics:
- Coordinate with the Marketing Specialist to sign up for events based on availability.
- Use your own or use a UW fleet vehicles for off-campus events when needed.
- Represent Badger Talks and UW-Madison in a professional, engaging manner on-site.

On Site Content
- Attend approximately one event per week to capture behind-the-scenes content, event highlights, speaker interactions, and attendee experiences.
- Interview speakers, attendees, and community members on camera to create engaging social video content.
- Film "teaser" videos on location (e.g., "Come with me to attend a Badger Talk at..").

Post-Production & Content Strategy:
- Edit captured footage into polished, short-form videos (Reels, TikToks, shorts).
- Brainstorm creative content ideas aligned with current trends and audience interests.
- Catalogue and organize photos and video assets following events.

Social Media & Marketing Support:
-Create and schedule short form video posts across Badger Talks social channels (tag relevant campus units or venues and engage with online audiences).
-Write engaging captions and tag relevant UW–Madison units, speakers, venues, and community partners

This position is for someone who has fun talking and engaging with others, and learning about many new topics and run areas of research. You should be comfortable walking into an event, approaching someone, asking them a question, and turning that interaction into a fun piece of content. You do need to be curious, creative, and comfortable talking with adults in a professional setting.

This is a great opportunity for someone who wants to build their portfolio working with a high level brand, get real event experience, expand their network, and create content that gets published.

Physical Demands:

Expect some standing for extended periods during events and walking when using a UW fleet vehicle for off campus events.

Institutional Statements:

Equal Employment Opportunity Statement:

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Accommodation Statement:

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
 
 

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Applications close: Central Daylight Time

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