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Department Overview:
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UW-Madison Division of Extension is the branch of the University that engages in community-based research, outreach and education, and has educators in nearly every county in the state. The Extension Human Development and Relationships Institute provides outreach and education on topics like parenting and early childhood development, financial literacy, aging, caregiving and end-of-life planning.
Working alongside Extension professionals and community partners, the student will play a key role in helping to plan and carry out the tasks of the Communication and Marketing Committee with a focus on social media engagement, storytelling, content creation related to fatherhood and parenting, and participant recruitment. |
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Qualifications:
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• Undergraduate student enrolled in the UW–Madison School of Human Ecology (or closely related major).
• Student must be enrolled for credit at an educational institution. Student will need to show proof of enrollment before starting.
• Interest in human development, family studies, community engagement, public health, education, or communications.
• Curiosity about fatherhood, parenting, family well-being, and strengths-based approaches to working with families.
• Employment will require a criminal background check
• Employment will require documentation of legal right to work in the U.S.
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Knowledge, Skills & Abilities:
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Experience with or strong interest in social media platforms and digital storytelling.
• Strong written communication skills and willingness to learn professional messaging and marketing strategies.
• Ability to collaborate with peers and professionals, manage tasks, and meet deadlines.
• Familiarity with tools such as Canva, social media scheduling platforms, or basic analytics is a plus (training and support will be provided).
• Commitment to inclusive, respectful, and asset-based representations of fathers, families, and communities.
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Position Summary/Job Duties:
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Provide significant support for planning, design and major tasks for the Fathers In Focus Communication and Marketing Committee in collaboration with Extension staff.
- Participate in regular planning meetings and contribute ideas, timelines, and task coordination.
- Collaborate with conference planning team members to align messaging with conference goals and values.
Social Media & Digital Engagement - Plan, create, and schedule social media content across designated platforms (e.g., Instagram, Facebook, LinkedIn).
- Monitor engagement, respond to comments/messages as appropriate, and suggest strategies to increase reach and participation.
- Assist with maintaining a consistent voice that reflects strengths-based, inclusive approaches to fatherhood and parenting.
Storytelling & Content Development - Develop short-form stories, posts, and visuals highlighting fathers, families, practitioners, and community impact.
- Support creation of content such as spotlights, testimonials, quotes, reels, or short videos related to fatherhood and parenting.
- Ensure storytelling aligns with Extension values of equity, inclusion, and respectful representation.
Participant Recruitment & Promotion - Support outreach strategies to recruit conference participants, presenters, and community partners.
- Assist with promotional campaigns tied to registration deadlines, keynote announcements, and program highlights.
- Help tailor messaging for diverse audiences, including practitioners, educators, community leaders, and families.
Content Coordination & Logistics - Assist with developing and tracking a communications calendar and promotional timeline.
- Support drafting and editing promotional materials such as email blurbs, website text, flyers, or toolkits.
- Collect and organize engagement metrics to support basic reporting and reflection after the conference.
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Institutional Statements:
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Equal Employment Opportunity Statement:
UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu
Accommodation Statement:
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
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